Marketing and Sales
Course Overview
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Learning Objectives
- Recognize what we mean by the term “marketing”
- Discover how to use low-cost publicity to get your name known
- Know how to develop a marketing plan and a marketing campaign
- Use your time rather than your money to market your company effectively
- Understand how to perform a SWOT analysis
Course Outline
1. Course Overview
2. Pre-Assignment Review
3. Defining Marketing
4. Recognizing Trends
5. Doing Market Research
6. Strategies for Success
- Top Ten Strategies for Success
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
7. Mission Statements
8. Brochures
9. Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
10. Developing a Marketing Plan
The P’s of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
11. Increasing Business
12. Saying No to New Business
13. Advertising Myths
14. Networking Tips
15. Personal Action Plan