Building Relationships for Success in Sales

Duration: Offered as a 90 minute webinar or 2 days in class

Course Overview

No one questions that making friends is a good thing. In this course, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

Learning Objectives

  • Discover the benefits of developing a support network of connections
  • Understand how building relationships can help you develop your business base
  • Learn how to apply communication techniques to build your network
  • Identify the key elements in strong working relationships, and how you might put more of these elements in your working relationships
  • Recognize the key interpersonal skills and practice using them

Course Outline

1. Course Overview

2. Focusing on Your Customer

  • Customer Focused Selling
  • Understanding Effort vs. Results
  • Considering the Possibilities

3. What Influences People in Forming Relationships?

  • Influences at Work
  • Building Customer Connections

4. Disclosure

5. How to Win Friends and Influence People

  • About Dale Carnegie
  • Carnegie’s Principles

6. Communication Skills for Relationship Selling

7. Active Listening

8. Asking Questions

9. Non-Verbal Messages

10. Managing the Mingling

11. The Handshake

12. Small Talk

13. Networking

  • Organizing Your Network
  • Case Study

14. Personal Action Plan